Publishers and advertisers have different needs and wants when it comes to advertising. Publishers crave high revenue shares and favorable payment terms, while advertisers demand laser targeting and ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

Opinions expressed by Entrepreneur contributors are their own. For all the hype about native advertising by marketers, agency creative folks and traditional news publishers, the genre is nothing more ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...

TripleLift claims it’s the world’s largest source of in-feed inventory. It built a server-side header-bidding wrapper specifically for native ads in 2017 and has a portfolio of in-feed native ad units ...

Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

Facebook has launched a new standard native mobile ad format. It promises to make it easier for businesses to place their ads inside third-party apps in the Facebook Audience Network, which launched ...

For all the hype about native advertising by marketers, agency creative folks and traditional news publishers, the genre is nothing more than a fancifully dressed up, repackaged iteration of the ...