Axelrod complained this morning on Morning Joe, that negative ads run against the president was the reason he only had a 43 percent approval rating. “Understand that there have been probably $110, ...

It’s quite popular to condemn negative advertising. It’s a great applause line on the stump. Newark, N.J., Mayor Cory Booker recently got front-page headlines by condemning Obama’s ads about Mitt ...

It's election season, and the slew of negative ads are out in full force. But do they impact voters' opinions? Assistant Professor of Marketing Bowen Luo breaks down the affect of negative political ...

Pundits and commentators are forecasting that this fall's general election will see an avalanche of negative advertising. But as voters gird for the onslaught, political scientists are asking a ...

Former President Trump criticized Fox News in an interview Friday for airing negative political ads attacking him, saying he would appeal directly to media mogul Rupert Murdoch to remove them from the ...

CHESAPEAKE, Va. — With Election Day just days away, some Virginia voters say they're exhausted by the constant barrage of campaign advertisements flooding their text messages, the streets they drive, ...

Add Yahoo as a preferred source to see more of our stories on Google. (Bloomberg) -- Former President Donald Trump said he will meet with media mogul Rupert Murdoch and urge him not to allow negative ...

HAMPTON ROADS, Va. (WAVY) — If you’ve noticed an uptick in negative campaign ads, that’s not your imagination — political experts say we can expect to see a lot more between now and Nov. 4. “There are ...

"Negative ads work" has long been political conventional wisdom, but now we have a new case study to prove it. Mitt Romney says he lost the South Carolina primary because he was "vastly outspent with ...

Negative ads: Everybody hates them, nobody admits to watching them, and they’re considered by reasonable people everywhere to be everything that’s wrong with politics today. Whatever. Nothing is ...