Customer perceived value is a concept widely used in marketing and branding circles. Customer perceived value is the notion that the success of a product or service is largely based on whether ...
Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...
The fifth session of season two of The Daily Maverick Marketing Masterclass Series explored how marketers can create and manage value perceptions that transcend price. The conversation was hosted by ...
There may be a growing crisis for the limited-service restaurant industry, according to the 2025 QSR Reputation Ranking Report by Chatmeter, which analyzed over 300,000 online reviews for 26 chains ...
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Creating value perceptions
How can South African marketers build lasting perceptions of value for their brands, especially in these tough economic times where consumers are increasingly under pressure. There is a natural ...
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