Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

My recent article on creating a “Map of Paris” to help your organization get unstuck generated a lot of positive feedback, including a few inquiries as to how managers can more generally improve their ...

Creating a strategy is hard work. It requires reliable data, keen insights, a touch of innovation, and a lot of difficult decision-making. When executed effectively, it can create clarity and focus ...

Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience and foster loyalty As brands continue to up their customer experience game, a ...

Opinions expressed by Entrepreneur contributors are their own. Companies that make things have certain characteristics that set them apart from others, including retailers and service firms. They take ...

Operation managers play a key role in the structure of a business. Backend office services such as operation managers are just as vital in your business as front-facing professionals such as marketing ...

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...

In the counter terrorism profession, most of what we do involves looking for patterns and trends. We draw conclusions from those patterns and use them to help us predict the time and place where we ...

Creating an effective school district emergency operations plan (EOP) is crucial for ensuring the safety and security of students, staff, and the broader school community. A well-developed EOP is not ...