When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car’s engine, PPC management needs regular tune-ups and maintenance in order to perform ...

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best of both worlds. I recently received a call ...

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search ...

PPC, Pay-Per-Click, is a form of advertising that is well known to internet marketers and online business owners. However, there are just as many professionals who do not fully understand PPC and how ...

Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have advertisers ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Don’t get us wrong, you can chug as many iced coffees and hustle all you want, but even the top marketing teams can’t pull everything off! It is understood by fast-growing companies. This is the ...

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution ...

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it.