One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community? Here’s what you need to know and how to prepare for potential ad opportunities ...

With recent shifts in privacy regulations and advertising technology, first-party data has become a powerful asset for pay-per-click advertisers. While Google abandoned its plan to phase out ...

Leeds-based digital marketing agency Circus PPC has expanded its service offering with the launch of a new paid social department, supported by two new hires. Caitlin Dillon has joined the agency as ...