Opinions expressed by Entrepreneur contributors are their own. When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

In design jargon, “appetite appeal” describes the level of sensory stimulation that food packaging should have in order to attract consumers. A product covered with only type is by default less ...

Land O’Lakes is quietly changing its look, and the American Indian maiden on the Minnesota company’s butter and dairy packaging for nearly a century is disappearing. Land O’Lakes President and CEO ...

Jell-O has today revealed its first revamped logo and packaging in a decade. The 178-year-old Kraft Heinz-owned dessert maker says the rebrand ushers in a “new visual identity that positions the brand ...