Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...
Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...
Agencies are using the Croisette to stake their claim on AI and better position themselves for the industry's future.
When it comes to beloved sodas, the taste buds want what the taste buds want. By Julia Moskin It was only a matter of time before politics came for soda. First it was cereal (Froot Loops), then candy ...