For Stephen Kehoe, Pepsico executive vice president and chief corporate affairs officer, the key constraint of his company’s ...

PepsiCo, the company behind everything from Doritos to Gatorade, just hit refresh on its entire identity, and it’s nothing like what you’d expect from the maker of one of the world’s most recognizable ...

Pepsi’s iconic logo has remained unchanged for 14 years, but now the cola giant is stirring things up internally with a fresh logo and a revamped brand identity that debuted worldwide on 1st March ...

An Oct. 30 Instagram post (direct link, archive link) includes an image of a well-known soft drink with a new design that features red and blue symbols and Arabic writing. “The Israeli company PEPSI ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Pepsi From a ...

Pepsi's new look was unleashed across over 120 markets. Digital installations each featuring the re-designed and refreshed Pepsi globe logo are being showcased. Get access to the leaderboards pointing ...

Undertaking its first visual identity change in 14 years, Pepsi now unveils its brand new logo update as it gears up to support a range of cultural moments throughout 2024. Embracing its “Thirsty for ...

Peter Arnell is now America's first chief brand architect, tasked with unifying 27,000 federal websites by July 4. The studio has already failed accessibility audits.