A new Ipsos global survey shows how wrong the public in fourteen countries is about the scale of the basic make-up of their populations. The overall perceptions of their country on these measures, ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Most leadership development fails because it discounts perception. While executives perfect their skills in boardrooms, their influence evaporates in daily interactions, killed by a perception gap ...

Seeing is believing. To some extent, that’s true, of course: Our eyes allow us to see what’s around us, helping us navigate our world. But it turns out sight is much more complicated than that, ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...