As personalization becomes table stakes, a new class of products is emerging that depends not just on data inferred from ...

“Early personalization is often discussed as an enhancement rather than as a structural element of launch design,” said Emily ...

Study finds AI-powered personalization increases trust, engagement, and employee loyalty when used with human intent AI ...

The 20th-century industrial age cemented the “one-size-fits-all” model as the default, driven by the cost efficiencies of mass production. But today, advanced technologies—especially AI—are ...

In today's highly social digital world, customers want organizations that help them feel valued rather than just being treated like a number. Part of showing that you appreciate each buyer as an ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Marie Hattar Have you ...

There is a lot of discussion today about the digitalization of marketing. We are shopping online for practically everything. Market researchers say that we will continue this behavior post-pandemic. A ...

This is a collection of additional insights from industry leaders to Part 1 of an eight-part series featuring conversations from the Leadership in the Age of Personalization Summit. Leadership in the ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries. Yet B2B organizations are still trailing behind their B2C counterparts in terms of ...

As more consumers moved online during the pandemic, demand for streaming services exploded, and competition between providers has never been more intense. Despite the stellar subscriber numbers seen ...

Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects ...