Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his ...

It all starts with the project proposal. From million-dollar ad campaigns to thousand-dollar one pagers, so much of your agency’s success depends on sending persuasive proposals. This guide will show ...

PRESENTING a well-structured and persuasive business proposal is key to securing new clients, attracting investors, or obtaining funding for your ventures. An impactful business proposal highlights ...