The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows that 82% of CMOs have goals tied directly to revenue. As such, modern marketers are ...

Let’s say the CEO of your company asks you a simple question: "How are we doing?" Your answer, of course, depends on your department. If you lead sales, you’ll show pipeline and revenue growth. If you ...

In 2019 RepTrak, a market research agency that helps clients understand their corporate reputation was morphing into a SaaS platform. It hired Ali Jawin as its Director of Global Growth Marketing to ...

Revenue teams perform better when sales and marketing are in alignment, but rather than seeing themselves as fighting for the same team, they tend to see the other as an unworthy or unreliable partner ...

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...