Ever feel loyalty-card overload? It's not only groceries and drugstores that ask you to tote a loyalty card for sale prices and goodies. The free bar-coded cards are offered by retailers selling ...

M&S has confirmed to Marketing Week that it is currently trialling a plastic loyalty card among selected staff and customer research groups as it looks to increase the brand’s personalisation offering ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. This real world scenario ...

Can I freeze-frame time? This summer is going by all too quickly. I had the opportunity to do some camping this past week. There is nothing like camping to give you that escape from everyday life. I ...

CommBank is helping customers ditch the plastic with a new app feature that lets them digitise their loyalty cards, plus a new trial will see Westfield shoppers pinged with Bluetooth-targeted deals ...

Sure, it’s not very flattering to pull out a key chain full of not only keys, but also those cards from all the stores you visit, often and not so often. But there’s a reason grocery stores and other ...

The programmes that reward shoppers with points and plastic cards aren’t keeping pace with how rapidly retailers and customers are changing.imageThey’re misaligned with how customers live and shop and ...