Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception, reinforces brand identity, and drives purchasing decisions. Effective packaging ...

NEW YORK--(BUSINESS WIRE)--COVERGIRL today announced another step toward a more sustainable future in beauty with its largest packaging change to-date in the iconic Clean Pressed Powder Collection. As ...

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

Beauty products and sustainability don’t always go hand in hand. The sad truth is that landfills are filled with discarded beauty loot like plastic razors and makeup compacts, but with increasing ...

Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...

With food and beverage design, Fizz has to balance creativity with compliance to labeling regulations. Both Katie and Jasen have previously seen designers that will make a package look aesthetically ...

A number of years ago, my company was approached with a potential opportunity: to provide design and consulting for a redesign of all the “not to be named” quick-service restaurant packaging ...