In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Smirnoff Vodka’s No. 21 glass bottle has undergone a visual identity and packaging redesign, with the aim of looking more “premium and modern”, says the brand. The new design, completed by Design ...

HELSINKI: A premium packaging design has been the crucial element in the successful launch of Valio’s premium butter brand, which has exceeded all expectations in one European market and has done so ...

In an era where sustainability and presentation matter more than ever, premium paper packaging materials are reshaping how businesses protect, present, and promote their products. From luxury brands ...

On 5th and 6th February, Paris Packaging Week celebrates its 25th anniversary, bringing together 930 exhibitors from more ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Radico Khaitan has introduced a new packaging design for its 8PM Premium Black Whisky. The inclusion of the word "Black" sets this variant apart from its mother brand, 8PM whisky. The packaging ...