At a high level, think of the most recent time you went shopping. How was the experience? Were your purchasing needs met? Did you share your experience with others? While business-to-consumer (B2C) is ...

As the name implies, sales enablement is the ongoing process of empowering a sales team to sell more effectively. While the goal is straightforward, the tools, systems and processes you use to achieve ...

The B2B sales world is moving forward at breakneck speed, and sellers are falling behind. A recent Gartner survey found that 83% of Chief Sales Officers (CSOs) and senior sales leaders believe their ...

"It's not Sales' job to nurture..." Join demand gen expert and bestselling author Kenda Macdonald as she unpacks this controversial statement. Nurturing doesn't stop once a lead becomes an MQL. Learn ...