Under the watchful eye of grown-ups in yellow T-shirts, students at Gardendale Elementary School in Edgewood Independent School District are counting off push-ups or twisting their arms behind them in ...

For online advertisers, managing campaigns these days can feel like flying blind in a black box. No wonder ad buyers are so willing to hand the keys off to AI copilots and bots. And little wonder, too ...

In my opinion, one of the holy grails that companies are searching for is an easy way to determine the business value of projects. The bad news is that there's usually not an easy way. If a project ...

IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...

The Interactive Advertising Bureau (IAB) this morning unveiled a new media audience-measurement initiative focusing on the role artificial intelligence (AI) can play in advancing the state of the art.

HOUSTON & DENVER--(BUSINESS WIRE)--NextDecade Corporation (NextDecade) (NASDAQ: NEXT) and Project Canary announced today the formation of a joint pilot project for monitoring, reporting, and ...