MIAMI—Univision has announced that it is joining Project OAR, which is made up of U.S. media companies and focused on establishing a common technology for dynamic, addressable TV advertising. Project ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 9 hours 7 min ago By Moyo Adeolu - 10 hours 4 min ago By Jessica Wohl - 10 hours 46 min ago By Jack Neff - 13 hours 8 min ago 14 ...

2021 is increasingly looking like a breakthrough year for smart-TV addressable advertising. Project OAR — one of two industry initiatives working to enable television networks to deploy addressable ...

Verance Corporation, known as a provider of standards-based watermarking, is moving forward with plans to add support for Project OAR (“Open Addressable Ready”) to its Aspect platform. Project OAR is ...

A new consortium made up of leading media and technology companies is aiming to create a new open standard for addressable advertising on connected TVs. Disney’s Media Networks, AT&T’s Xandr and ...

Swapping out ads on linear TV to target audiences just got a bit more real. Project OAR (“Open, Addressable, Ready”), a consortium backed by smart TV maker Vizio, said Monday at CES it has finalized ...

Swapping out ads on linear TV to target audiences just got a bit more real. Project OAR (“Open, Addressable, Ready”), a consortium backed by smart TV maker Vizio, said Monday at CES it has finalized ...