How do we measure the success of a project? It’s a simple question, but the answer will have a profound impact on product planning. Usually, the responses fall into two categories: outputs and ...

This article is the third part in a series of posts on measuring what matters in organizations: the shift from outputs to outcomes. As a result of epochal shift of power in the marketplace from seller ...

For example: the output of a project might be a new process for responding to student queries. The outcomes of that project may be shorter waiting times and increased student satisfaction. There may ...

We live now in the age of customer capitalism.[1] The era of shareholder capitalism, i.e. pushing products and services at customers, of tweaking the supply chain, of parsing and manufacturing demand, ...