Do nice guys finish last, or first? What about nice women? We continue to debate the relational value of kind, compassionate behavior. But one aspect of being “nice” that has been linked with romantic ...

People’s willingness to do volunteer work or give to charity differs greatly. Besides financial and social incentives, individual differences in people’s personality can explain why some of us are ...

Citations: Berman, Jonathan, Ike Silver. 2022. Prosocial behavior and reputation: When does doing good lead to looking good?. Current Opinion in Psychology.

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Wealthy people are more likely to engage in prosocial behaviour such as donating money or volunteering, according to a new global study. In a new paper published today in PNAS Nexus, researchers from ...

Forbes contributors publish independent expert analyses and insights. AI researcher working with the UN and others to drive social change. Aug 30, 2025, 10:54pm EDT Sep 02, 2025, 10:02pm EDT Child ...

Scientists investigated how social relationship strength and oxytocin receptor expression could underlie individual differences in helping behaviors. To undertake these experiments, the researchers ...