The shift from basic white or gel toothpastes to a variety of modern options has made the simple act of brushing teeth more complicated. The three popular types of toothpaste available today are white ...

data-text="Colgate unveils its first-ever Purple Toothpaste: Colgate Optic White Purple" data-link=" unveils its first-ever Purple Toothpaste: Colgate Optic White ...

As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

From optical brightening to charcoal cleaning, we look at how whitening toothpastes claim to work, and get the experts to weigh in Toothpaste aisles are packed full of weird and wonderful products ...

Perhaps one of the best whitening toothpastes you can buy at your daily grocery shop, Colgate Max White One Optic Whitening ...

The word has been going around for quite some time now, but not all of us have been quite sure enough to actually put it to experiment. The simple answer is that purple toothpastes do work, but the ...