Continuous digital connection has fundamentally transformed the entire customer relationship lifecycle, from sales and marketing through to customer service and renewal. In place of the sporadic sales ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...

In today’s competitive business landscape, customer experience (CX) has become a critical differentiator. Yet despite the intense focus on CX since 2020, this year saw a decline in average CX quality ...

In the rapidly evolving world of technology, digital transformation initiatives are increasingly complex, which necessitates a strategic approach that is both agile and anticipatory. In this article, ...

For example, your work nurturing important customer relationships may be key to timely changes based on emerging trends, but these efforts are easily overlooked as a source of value at the end of a ...