The story does not begin inside a corporate innovation lab or a venture-backed tech campus. It starts on June 18, 2016, during a Call of Duty match, when Zen Dispensary co-founder Justin Kruidenier ...
Pre-rolls continue to dominate dispensary shelves because they’re convenient and approachable for customers, and efficient for brands that want a consistent, scalable SKU. But if you’ve ever stood on ...
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