Completing an ROI, or return on investment, analysis on specific projects is prudent to determine which types of projects deliver the best returns. If you simply analyze ROI across all completed ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

Managerial accounting involves using a company's financial and other data to help management monitor its performance and make decisions. Return on investment measures how much net operating income a ...

As the marketing and technology landscape is continuously evolving, getting customers' responses and conversions is no longer a straightforward thing. It is not just about creating clever campaigns ...

Investing in automation fabrics holds the potential to transform businesses, yet many executives struggle to see its immediate impact on the bottom line. The value of automation can go far beyond the ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...