Few topics are as divisive to enterprise pundits as SAP's CX pursuits. Whether you thought SAP had abandoned CX or was perhaps in stealth mode, SAP's plans to acquire omni-channel player Emarsys ...

SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

SAP today at its CX Live virtual event introduced generative artificial intelligence capabilities across the SAP Customer Experience portfolio, including SAP's natural-language generative AI copilot ...

SAP Lab France, the R&D subsidiary of enterprise software company SAP, today, opened its first AI customer experience centre. SAP says the new centre, unveiled at the SAP EMEA Partner AI event, was ...

Since I last reviewed SAP's CX strategy, via ASUGForward 2021, much has changed. CRM industry stalwart Bob Stutz, who returned to SAP in October 2019 to head up the SAP customer experience team, has ...

WALLDORF— SAP SE (NYSE: SAP), a global leader in enterprise cloud solutions, today announced new generative AI capabilities across the SAP Customer Experience portfolio, including SAP’s ...

In today's digitally driven world, organizations face the challenge of adapting to new technologies and leveraging them to enhance the customer experience. By embracing the digital revolution, ...

A digital assistant incorporating generative AI functions is one improvement to SAP’s customer experience software the company will discuss at its Sapphire conference this week. Every software ...