Sephora has made a practice of revamping its loyalty perks and policies — sometimes within just a few months of a previous update — and that’s part of what keeps the program successful, according to ...

Sephora is ringing in the new year with the ultimate celebration of beauty with the unveil of its 2026 birthday gift ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. The Sephora Beauty Insider program, which now has more than 25 ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Let’s see a show of hands. How many people in the past year ...

Paze, the online checkout service from Early Warning Services LLC, says consumers that belong to the Sephora loyalty program can now use it to pay for transactions on the retailer’s Web site. Backed ...

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and ...

Makeup lovers can restock their luxury favorites for up to 20 percent off, thanks to the fall iteration of the Sephora Savings Event. Starting October 27, Sephora Rouge Members—those who have spent $1 ...