In the digital era, where every scroll, click and view can turn into a potential business opportunity, startups are constantly on the lookout for innovative strategies to capture attention and drive ...

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses. Short videos win: Viewers prefer and engage more with videos ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

In 2025, the battle for attention is being won in under 60 seconds. Short-form video is increasingly delivering measurable performance outcomes. This article explores how you can harness short-form ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...