Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

What do trademarks and brand protection mean? Trademarks and brand protection refer to legal measures taken to safeguard a company’s distinctive symbols, logos and brand identity from unauthorized use ...

Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global ...

Building a strong brand is crucial for the success of any business. In the early stages of a startup, founders can start the brand-building process by protecting their intellectual property, ...

Most high-end brands have one common enemy—brand identity theft. They are a part of the $11.36 billion industry, and the market doesn’t seem to slow down. In the world of AI, where creating (fake) ...

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand ...

A company's reputation is both its most valuable asset and its most vulnerable target in today's hyperconnected world. From data breaches and counterfeit products to the rapid spread of misinformation ...

WTR’s latest Special Report, “Safeguarding style: an examination of brand protection in the fashion and luxury industry”, is now available to subscribers. The global fashion and luxury industry is ...

With the constant stream of email spoofing and phishing attempts in consumer’s inboxes, recipients increasingly struggle to distinguish ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight As every successful brand knows, visibility attracts attention from loyal ...

HDMI technology has become synonymous with seamless connectivity and high-definition multimedia experiences. However, what many integrators and resellers may not realize is that HDMI® is not just a ...

Industry experts position company to combat brand abuse with AI for unprecedented speed, efficiency and accuracy in preserving enterprise brand equity, loyalty and customer trust SALT LAKE ...