If you want to have a great year, you’ll boost your likelihood of success by setting goals. And using goal setting theory, specifically, is the best way to ensure you achieve all that you aspire to.

Nearly seven months ago, behavioral practitioner, coach, and author Martin Grunburg issued a challenge to the behavioral science community: break the Unified Behavior Model™ (UBM) or recognize that it ...

Why do some employees do better than others? According to goal-setting theory, one reason is that they have better, clearer goals. These goals guide their behavior towards better workplace output.