As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

I have been doing a lot of split testing campaigns recently through my job at AdFicient and have gained great knowledge from it. I’ll share some of the most effective changes you can make to your ...

Opinions expressed by Entrepreneur contributors are their own. Your website is a critical tool to help your startup to attract new customers and sell more products and services. But if your site ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.

The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Learn how to split test for successful campaigns. Dr. Ronald Niednagel once said: “Failure isn’t failure ...

Michelle is a content and inbound marketing specialist based in Merseyside. As a marketer you will understand the importance of split testing but are you using the right statistics to judge what is ...