As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

Direct marketing professionals don't guess. They base their decisions on statistics and calculate what the return on their investment will be. Because of what is known as split-testing or test runs, ...

We’ve all heard the stories about a humble split test bringing in more subscriptions, more leads, more downloads, and more growth. Or how changing one word brought in more than $300,000 in revenue.