Sprite is scrapping labels from the front of bottles in a new trial that will see it rely on the distinctiveness of its bottles. Labels on Sprite and Sprite Zero products will be taken away in favour ...

Last week, Sprite declared it would be “stripping off the labels” from their Sprite bottles in a short UK trial lasting until March across eight Tesco Express stores. Instead of labels, the 100% ...

Coca-Cola has temporarily removed labels from Sprite and Sprite Zero on-the-go bottles in a limited trial of “label-less” packaging. The pilot will see labels temporarily from single 500ml Sprite and ...

The redesigned bottles are available in some key cities of the UK. In a new trial, Sprite is removing the labels from the front of bottles in an effort to make its bottles stand out from the ...

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