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Retailers rely on special events and creative pricing strategies to attract new and established customers into their store locations. Whether your business serves a niche market in a small town or ...

Wrigley, a subsidiary of Mars, Inc., has launched its latest in-store promotion, in partnership with Marvel. The “Originals versus Sours” promotion encourages consumers to choose sides with Iron Man ...

A grocery store’s membership program can only get us so far. The real deals are found in the coupon books. Whether someone is cutting them out or finding them online, couponing comes with rare ...