Today is the official end of the 2023 marketing year. Therefore, it is a good time to review past performance and consider any changes I want to make going forward. As I have stated previously, my ...

We’re in the thick of strategic planning season—a time of big binders, slide decks, and multi-day meetings designed to map out the future. But when the unexpected hits, how much of that work actually ...

Performance management and organizational strategy represent intertwined fields critical for aligning an organisation's operational performance with its long‐term strategic objectives. At the core of ...

B2B organizations often find themselves at a crossroads between strategy formulation and strategy execution. The harsh reality is that many fail to transform their well-crafted strategies into ...

Here’s how to best think about strategic planning, communication rhythms and maintaining alignment for consistent growth as you plan for next year. Daily and weekly communication rhythms ensure ...