In honor of the passing of Nicolas Hayek, CEO of the Swatch Group, we decided to wax a little nostalgic about his most breathtaking – and lucrative – product: the Swatch watch. Swatch was the ...

Like most new years, 2015 begins with a preview of Swatch brand watches showcasing many of their upcoming "novelties" for the year. That means their new watch models and styles that will be sold in ...

Swatch expands its most hyped release’s proprietary material and fun color palette to a collection of very affordable dive watches. Every product is carefully selected by our editors. If you buy from ...

Thirty years ago Nicholas Hayek, a Swiss entrepreneur of Lebanese-American descent, created a then-revolutionary new brand. He named it Swatch, a contraction of Second WATCH, and essentially used it ...

It’s being referred to as a “superlot.” A collection of Swatch watches and related art and other materials totaling more than 5,800 items will be part of the Sotheby’s Hong Kong Important Watches ...

Swatch has taken a break from releasing new MoonSwatch colourways to drop a new range of dive-ready watches just in time for summer. The Scubaqua collection features five bold designs, each named ...

The legendary watchmakers over at Swatch are known for a few things: their red-and-white Swiss flag logo, a “keep it simple” approach to design, and the fact that they make trustworthy timepieces at ...