Targeted ads can feel creepy and reduce people’s willingness to buy products significantly over time and trust.

As radio turns to new tech tools for hypertargeting, Audacy is highlighting two recent campaigns, one for a national sportsbook and another for a major telecom brand, that demonstrate how personalized ...

Add Yahoo as a preferred source to see more of our stories on Google. I hate targeted ads. Every time I go online, something’s being pitched to me like I’m Richie Rich, and the algorithm behind it ...