Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

Creativity, according to the most precise and meaningful scientific definition, consists of the production of entities that are both new and valuable. The newness is unprecedented and the value may ...

For decades, creativity was the exclusive domain of artists, designers and R&D teams. But in today's business landscape, where intelligent automation and AI permeate every industry, I've observed a ...

Creativity is an essential element of the human condition. Yet unlike other elements of our humanity, there’s a perception that creativity seems to leave us as we age. Children, wrapped up in their ...

Creativity takes many forms, yet as the technological revolution pushes forward, many fear the impact and subsequent effect of technology on human creativity. Over the last two decades, there have ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As a young artist and performer, I am always working in the so-called ...

Forget one-click creativity. These artists and musicians are finding new ways to make art using AI, by injecting friction, challenge, and serendipity into the process. Sometimes Lizzie Wilson shows up ...

As AI continues to advance, some may be wondering whether or not AI is a risk or a resource. But the answer isn’t so simple. Science tells us that there are major differences between our brain’s right ...

Marketing is combative. Competition is the reason we’re all here. To snatch market share, trample the competition and claim the W for our brands. Brands cannot win by being passive or polite. And so ...