“Stop working out in the past,” advises home strength training system Tonal in a new campaign marked by cinematic black-and-white depictions of Victoria-era exercises like banging anvils, riding penny ...

SAN FRANCISCO--(BUSINESS WIRE)--Tonal, the smartest, most effective strength training system in the world, today introduced its new brand platform, “Power Progress,” an ad campaign developed in ...

It's the second week of January and if you just returned to the gym (or started going for the first time) you're likely already fed up with crowded facilities. Crowded free weights, lines at machines, ...

This week, Agency Brief has the exclusive on QuikTrip hiring an independent agency, plus a sunnier ad spending forecast.

You hear it from every corner of the earth when you're a woman of a certain age. "Lift heavy," say the experts. "Cardio adds years to your life, but weightlifting adds life to your years." And the ...

Tonal 2 builds on the innovation of the original trainer and is packed with game-changing features that deliver an even broader range of workout modalities and more efficient ways to build strength ...

Forbes contributors publish independent expert analyses and insights. I write about how to do more with your consumer gadgets. Tonal has been busy since the company introduced its second-generation ...