Cincinnati-based Procter & Gamble brands Oral-B and Crest have launched "Tooth Fairy in a Box" to help teach children better brushing habits. According to P&G, children with cavities in their baby ...

ST. PAUL, Minn. – Every morning, there's probably a kid somewhere eagerly waiting to check underneath their pillow, the fruitful reward from a fairy in search of baby teeth. Tuesday, Aug. 22, is ...

Times are tough, even for kids. What they’re receiving for each tooth they’re putting under their pillows has fallen 14% to $5.01 from $5.84 last year, marking one of the most significant ...

Kids are finding less money under their pillows this year, as the Tooth Fairy’s payouts have declined for the first time in five years to an average of $5.84. A child who loses a wiggly tooth is ...

When it comes to childhood magic, parents face an onslaught of obstacles involved in keeping up the ruse. My son’s first loose tooth popped out right before bedtime, and of course neither my wife or I ...

When a first-grader lost his tooth at school and couldn’t locate it, his principal wrote a “verification” letter for the Tooth Fairy. Last week, Landon, a student at Gillett Elementary in Wisconsin ...