As B2B companies seek to expand their reach and scale their operations, channel partnerships offer a strategic avenue for growth. These collaborations allow businesses to leverage existing ...

‘Partners will know where they stand in the program and [have] a road map of what they need. We want to make this a predictable process. We’re realigning the program under one umbrella while keeping ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Effective channel partnerships are vital for modern IT security. Channel partners can help fill critical resource, technology and knowledge gaps that CISOs face daily. As the corporate attack surface ...

User organizations have lots of choices when buying management solutions. Many prefer to work directly with the vendor that created the management technology -others choose to work with a channel ...

As B2B marketing has developed rapidly over the past decade, channel approaches have remained fairly traditional (some would say old-fashioned). Today, channel marketing is ripe for a shake-up, and ...