LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets?

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ages.

Each year, more than 380 million metric tons of plastic is produced worldwide. Lego is responsible for 100,000 metric tons of it. This contribution to the annual total is, of course, the result of making its classic children’s toy. Lego’s impact may ...