As AI and digital tools develop, transforming many elements of design, the battle for balance between innovation and tradition, the tech-driven and the nostalgic. However typographers choose to ...

A shop sign in Venice, Italy (all photos by Molly Woodward from her Vernacular Typography project) One of the most overlooked design casualties of global homogenization is regional lettering. The ...

Whether you are a content writer or a graphic designer, Typography plays a significant role in drawing the audience’s attention to a particular document, website, or advertisement. In other words, ...

AI doesn't know how to create words. Allow me to rephrase: AI certainly knows many words. In fact, it may know all the words. The technology leverages statistical probabilities to predict how and why ...

I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your users.

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

When someone visits your website, they don't care much about the graphics, they just go through the textual content. This is because, texts are the major sources of information. So while creating a ...

When Thomas Rickner decided he wanted to be a type designer after a lecture on the history of Baskerville at the Rochester Institute of Technology in the mid-1980s, his typography professor had some ...