Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure ...

Navigating Google Analytics 4 (GA4) can be challenging, even for experienced marketers. With a new interface, an unfamiliar data model, and frequent changes, it is easy to lose confidence in what your ...

OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the "more" section, those links contain these UTM ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...