It’s more than just a trend. Chances are, when you walk into a café, big-chain coffee shop, or bakery in America, you’ll spot something purple labeled ube. These days, it seems to be everywhere—from ...

Alexandra Domrongchai is a food and travel writer based out of New York. With years of experience in the restaurant industry, food culture research, and as an avid traveler, she joins Travel + Leisure ...

Let's talk about ube. The purple yam, which is pronounced (oo-beh), has been lazily dubbed as just another hipster trend or Instagram darling that you will soon be sick of — but those headlines are ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason. Before we get into it, just know that ube has experienced a true explosion in popularity in the past ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...