Our visual identity plays a critical role in conveying the breadth of our university to both academic and nonacademic audiences. Our unique visual identity was developed in collaboration with renowned ...

The last time Texas Tech University changed its signature word mark, Apple was still two years away from releasing its first iPhone and YouTube had just launched. Technology and communication have ...

A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

Pepsi announced it will be unveiling a new logo and visual identity system for the first time in 14 years. The iconic global brand is set to reveal its new look in North America this fall and globally ...

To better understand what the UAB brand represents, how we see ourselves, and set the stage to answer big questions on the horizon, UAB has partnered with various outside marketing and communications ...

A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity system reflects the dynamic growth, commitment to excellence and bold vision ...

SHENZHEN, China, Dec. 7, 2025 /PRNewswire/ -- On December 5, 2025, China International Marine Containers (Group) Co., Ltd. (CIMC) unveiled its new brand logo and visual identity system to a global ...

Here, you can download the Pratt Institute Identity Guidelines as a PDF, or request individual identity elements or templates to use in a project. Choose one of the options below to get started. Pratt ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).