A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

After around 15 years, Mountain Dew has found its vowels again. The brand unveiled its new logo -- eschewing the “Mtn Dew” stylization officially introduced in the U.S. market in 2009 –-- in favor of ...

Our visual identity plays a critical role in conveying the breadth of our university to both academic and nonacademic audiences. Our unique visual identity was developed in collaboration with renowned ...

SHENZHEN, China, Dec. 7, 2025 /PRNewswire/ -- On December 5, 2025, China International Marine Containers (Group) Co., Ltd. (CIMC) unveiled its new brand logo and visual identity system to a global ...

A cohesive visual identity is the cornerstone of a strong institutional brand, crucial for standing out. Consistent branding across all mediums builds trust, recognition, and preserves the integrity ...