The Volvik Vivid colored golf ball has become a sub-culture of the golf ball universe on its own, and now those colors are expanding even further, literally beyond the colors of the rainbow. The ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Financial terms of the deal were not disclosed. A123 will ...

Ann Arbor — What started as a dream for tournament director Keith Karbo has turned into one of the top events on the LGPA Tour. And with a new partnership heading into year three, the Volvik ...

Although equipment switches are hot news items in golf, a player changing ball companies rarely garners waves. Of course, Bubba Watson is not your average bird, and his move to Volvik—a manufacturer ...

Airing Back-to-Back Nights Live on Golf Channel Tuesday-Wednesday; Will Award World Championship Belts to Open, Women’s, Masters Divisions Open Division Field Led by Six of Top Seven in World Long ...

Golf balls, of course. What did you think I meant? What seemed like a wacky, off-kilter, novelty pairing at first has turned into a sales juggernaut for Volvik. The ball maker was already guilty of ...

Avis Named Official Rental Car of Volvik World Long Drive Championship World Long Drive Association Expands International Reach with Addition of Partners in: Canada, India, Japan, New Zealand, United ...

Domestic golf brand Volvik (CEO Hong Seung-seok) has launched the next-generation golf balls ‘AXIA Lumina’ and ‘VIVID Lumina,’ which embody the ‘ALL DAY’ concept. These products are evaluated as ...

Only the second ball ever to feature a matte finish, the Vivid XT (extreme distance) features a four-piece construction, 100-compression core and Zirconium cover rather than the traditional urethane ...

Live Under the Lights at 9 p.m. ET Each Night, Season-Culminating Event to Award World Championship Belts to Open, Women’s, Masters Divisions Field Led by Past World Champions Tim Burke, Sandra ...