From the AI gold rush to streaming’s takeover of linear TV, the forecast reveals the forces driving advertising’s next era.

Generative search is on track to be the fastest advertising channel to reach this milestone, according to WPP Media’s This ...

Here’s an interesting - and for some, no doubt, alarming - stat: in 2025, YouTube pulled in $40.4 billion in advertising revenue in 2025, according to estimates from media research firm ...

In today’s Digest, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms. WPP has announced a ...

In the world of marketing, artificial intelligence tends to get the most attention when it is featured prominently in splashy creative advertising campaigns from big brands like Coca-Cola and Nike.

In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on ...

Advertising holding company WPP (NYSE:WPP) has extended its partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) for another five years to leverage the tech giant's cloud and AI technology and ...

WPP Media has rolled out an “AI-assisted” service, which will help agencies make cutdowns of clients’ original ads for YouTube. The new feature, YouTube 5K, will use AI analysis to help agencies ...

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills ...