Website conversion or conversion rate optimization (CRO) is about converting the traffic you get to your website via SEO, blog posts, social media marketing, and other efforts into paying customers.

Copy is everywhere. It's the text on your landing page, the content of your promotional emails, and the words on your introductory brochure. If you produce something with the goal of driving sales, ...

Opinions expressed by Entrepreneur contributors are their own. The average conversion rate of a website today is just 2.35% — yet those among the top 10% achieve nearly five times this number. The ...

Small sites don't have to give up on conversion optimization. These CRO tips and techniques are proven to work for low-traffic websites. Website traffic is an essential resource for every online ...

For business development professionals, conversion rates are an important website metric to track. However, landing sales through your website requires more than a clever call-to-action button⁠—a site ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

The best way to improve the results of a search engine optimization campaign is to increase the effectiveness of the traffic being driven by your efforts. This is as true for search engine marketing ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its ...

A potential customer forms a first impression of your website within seconds. And design influences 94 percent of this impression—so make it count. Without a strong website design, you’ll lose ...